PACKAGING TIPS FOR YOUR BUSINESS

Starting a new business can be extremely overwhelming, especially when it comes to offering customers high-quality products and services. Stuck on how you will be establishing a brand image through your packaging? We’re here to help enumerate the key elements to consider. 

Consider Different Packaging Options

You might know exactly what you want your packaging to be like, but we recommend taking a step back. Asses your packaging requirements, do some research on multiple packaging options to see which your customers prefer, and consider options that are more protective to reduce goods being damaged in transit. 

Cost-Effective Options

If you’re just starting your business, it’s easy to get carried away with packaging designs and exceed your packaging budget. It is important to have great packaging but it’s okay to go with cost-effective options, especially when you’re just starting out. Look into bulk purchasing and online packaging options to achieve the overall design you are hoping for and to help stay under budget.

Consider Spacing

Judging your packaging needs for the products you’re sending to customers is crucial. While light packages will save you money, wasting larger resources for small items will cost you in the end. 

Inventory

Stocking up on large quantities of boxes and packaging supplies can lead to reducing costs in the future. If you have the space, having an inventory of shipping products that can be easily managed will make all the difference when sending product out to customers.

Purposeful Packaging & Standing Out

With so many brands out there, it’s crucial to take the steps to make sure yours stands out. Always include your logo, company ethos, and stick to your branding guidelines when it comes to packaging to help customers convey your message and build brand awareness.

Sustainable Materials

Environmentally friendly materials and decisions is a trend that is here to stay, and one that customers take very seriously. When selecting packaging for your business, utilizing these sustainable materials will set you apart from your competitors and will showcase your business values to your customers and potential customers.