Why Custom Packaging is Important for Branding & Marketing

As a business owner, you spend countless hours developing a brand that you’re proud of, products that you believe are the best in your industry, and a mission that consumers should feel confident supporting. You put countless marketing dollars into radio and television advertising, digital marketing, billboards, and press releases. However, one aspect that many brands often overlook, and can truly make all the difference, is the role that packaging plays in branding. The packaging that you put on your product is nearly as important as the product itself. After all, that is what is going to catch someone’s eye in the store or surfing the web! Consistent branding is crucial for brand recognition and building customer loyalty, and your packaging should be no exception. Here are 3 reasons why you should be investing in custom packaging for your products.

Differentiates Your Brand

Think about how many thousands of brands are all competing with the same products as yours in the market. How are you going to capture the customer’s attention and ultimately make the sale? It all starts with packaging. A unique, creative package will differentiate your product from the rest. Did you know that nearly 1/3rd of consumer’s decision-making process is based solely on packaging? This study, conducted by The Paper Worker, has shown just how imperative product packaging is. Specific colors can play a key role, too, so be sure to choose accordingly.    We’ll work with you to create packaging for your brand that will stand out on the shelves among the rest. 

Packaging is a Marketing Tool

If you’re not customizing your packaging, you may be missing out on a huge marketing opportunity. For example, when someone is walking down the street with a coffee, you know exactly where they got because of the Dunkin Donuts or Starbucks logo. Branding your products will also help customers recognize your products in store and they’ll be more likely to remember it next time they’re shopping. Make sure that your packaging accurately reflects your brand, and what you want to convey to consumers. 

Creates Brand Recognition

When customers see the “swoosh” symbol,  they don’t even have to think twice; They know it’s a Nike product. When they drive by a sign with Golden arches, they know McDonald’s in nearby. This type of brand recognition is what every brand should aim to achieve. These brands are all memorable, and that is largely because of their brand consistency which has led to recognition. Using your logo or company in as many places as possible, including your package is a necessity. We help companies create custom packaging that is unique to their brand and consistent with their other marketing efforts. 

Our Packaging Services at AA Global Printing 

Now that you understand just how important packaging is, we're here to help you create unique customized packaging that will set your brand apart! At AA Global printing, our team of experts will work with you to create perfectly fitted packages for your products that highlight your brand and are consistent with your marketing efforts. We use a variety of packaging materials that can be used for heavy or light products across many industries. Want to learn more about our global packaging services? Get in contact with us today! Fill out an online form or give us a call at (617) 581-0744. We look forward to working with you!