How Product Packaging Affects Sales
When you’ve taken the time to create just the right product for your consumers, having quality packaging to display the product on the shelves is the final touch that can make all the difference. This is an element that you never want to skimp on. Product packaging is more influential than many business owners realize, as it can have a direct impact on sales. Not only does it attract customers’ attention, but it also reflects the quality and can educate customers on the product. Let’s take a closer look at how product packaging can affect sales.
Draws Customers’ Attention
First and foremost, custom product packaging is what will attract a customer’s attention in the store. When your packaging is attractive and communicates a feeling of integrity and
legitimacy, it’s more likely to draw in customers. Using colors that stand out, clever artwork, and quality materials will all help to stand out. It’s important to also highlight the product’s and brand’s values, as this can help customers to make an informed decision and feel good about their purchase.
Brand Recognition
You should think of your product packaging as a marketing tool. Keeping your packaging consistent with your marketing efforts can help to create brand recognition and awareness among consumers. When they see your colors or logo on the packaging, they may be more likely to gravitate towards your product instead of competitors. Perhaps they’ve tried a different product from your brand and liked it, and because of the brand association they’ve made due to your packaging, will lead to another sale for a new product.
Informs Customers
Custom packaging can also be used as an educational tool. Use the space appropriately on your packaging to tell customers what they can expect from your product, and consider incorporating your value proposition. What makes your product better than the competitions’? Why should a customer choose to buy your product instead of the others on the shelf? With this in mind, determine how you can use graphics, words, and design to reflect this on your packaging. You should also incorporate any relevant facts and information that might influence their decision, such as “vegan” or “allergen-free” if these are important target markets for you to reach.
Packaging Reflects Quality
They say to not judge a book by its cover, but let’s be honest; We all do it. Your packaging is the first impression someone will make of your product, and you want it to be a good one. The quality of your packaging will automatically be associated with the quality of your product. If someone sees a flimsy, cheap cardboard box package on the shelf, next to a sturdy beautifully designed custom package on the shelf, they’re inevitably going to gravitate towards the more quality-looking packaging.
Protects the Product
Finally, quality packaging is crucial to protect the product in transit. Your product will not only be shipped from your warehouse or facility to the store but then also from the shelf, through the checkout line, in the car to finally be used by the consumer. Or perhaps, it’s being shipped through a delivery service. It’s important to remember that boxes may be tossed around, even if it says “handle with care.” What does it say about your product if it’s sitting on the shelf bruised or damaged? We’ve all seen a cereal box like this, and 9 times out of 10, we’ll reach for the box behind it. No one wants to take home a used-looking product. Quality packaging helps to protect your product and show up to the customer looking professional and worthy!
Learn more here about how to create the perfect custom packaging for your products!
How Covid is Changing Consumer Habits and Packaging
Finally, even before the pandemic there had been a slow but steady shift to buying online, with e-com and m-com surging in "market share" over more traditional channels. The lockdowns and other concerns have caused millions of consumers to avoid stores, not to mention stores closing altogether. Consumers are increasingly relying on mail-order and delivery services, as do companies marketing to their customers, and many may continue to do so even after quarantine eases. As a result, product packaging is becoming increasingly important for selling and communicating impressions and information about your product and your company as a whole. With no store displays to attract your customers’ attention, your packaging must photograph well in 2-dimensions and be designed to read clearly and easily in an online marketplace. You may want to consider incorporating more marketing information about your company or about other products in your product line, bringing your brand to the packaging itself, and extending the consumers’ experience, even before they have opened the box.
Contact AA Global Printing for Custom Packaging Services
If you’re ready to upgrade your product packaging, the experts at AA Global Printing are here to help! Our team can help to create beautiful custom packaging that reflects your marketing efforts and stands out on the shelves. We use the highest quality materials to ensure your product is transported safely and communicates a positive message to potential buyers. Contact us today to get started!