5 Tips for Creating Effective Custom Signage for Your Business
Life as we know it constantly revolves around technology. It’s growing and changing so frequently, that it only seems to slow down as you’re one step ahead of its next move. Marketing and advertising have become so easily accessible through the world of the internet. It only makes sense to follow suit and create signage that is compatible with online and brick-and-mortar.
Studies show differences in opinions on business owners in the 18-34 age range, and owners who are ages 55 and above. Millennials, the younger generation, believe creativity captures a stronger audience. Whereas the older generation, known as “Boomers,” go for a simpler design for their graphic materials. Despite the category you may fall into, custom signage can increase the ability to secure new customers significantly.
When it comes to custom signage, there are a few key elements to keep in mind. In order to produce the most memorable and attractive signage, KKP introduces 5 tips for doing so. They are as follows.
Choose your colors precisely
Colorful signage provides a welcoming invitation to your business, but you need to find the right balance between too much and not enough. The colors on your signage must be consistent with your brand identity. If you are choosing numerous colors, find the right match of tones and hues to create compliments to one another.
2. Accurately pick your wording
A concise message is often more memorable. Unless you have a compelling message that can be remembered in the format of a sentence, try sticking to a short phrase with a few words. This will better grab the attention of your desired audience.
3. Use graphics that represent brand identity
Every image on your signage should resonate with the brand and it’s overall message. Remember to stay consistent with colors, visual elements, and logos.
4. Simplicity
When it comes to creating custom signage, there’s a fine line between being creative and going overboard; Between clarity and clutter. Finding a balance between unique designs while remaining simplistic in order to get your message across is key. Your signage should stand out to people, without standing in their way. Create something appropriately sized to be noticed, without being too large and in the way. Good signage is not too crowded, so allow yourself to have space to work with.
5. Visibility is key
If your signage is easy to see, without any obstacles in the way, you will have the maximum room to gather the attention of your audience. Whether this be through an in-room display or window graphic, creating clean and clear signage is your best route to success.
Contact AA Global Printing Today to Get Started
Signage can be difficult to produce effectively, so allow AA Global Printing’s Experts to help you create something that is more than memorable. Contact us at +1 (617) 581-0744 or email us at sales@aaglobalprint.com to get started on your custom signage.